The Truth About Organic Beauty Brands
If you’re like most people, you’ve probably wondered at some point or another, “Is it really worth it to buy organic?” This is a common question when it comes to beauty products: after all, it’s not like you actually ingest your foundation or lip gloss. So does organic really matter when it comes to which beauty brands you use? At Afterglow, we’re convinced that it does, and we’re eager to share with you why we proudly stand behind our natural, organic infused, cruelty-free products.
The Truth About Conventional Beauty Brands
The average woman uses 12 cosmetic products a day containing approximately 168 different ingredients, according to researchers from the Environmental Working Group (EWG). While you may think the effect of traditional, synthetic-based cosmetics products is simply superficial, many of these products include increasingly questionable ingredients such as parabens preservatives, industrial plasticizers like phthalates and artificial fragrances made from irritating petrochemicals. In fact, many modern day synthetic chemicals are actually designed to penetrate the skin’s inner layers. In other words, those synthetic ingredients are being absorbed into your body through a process called transdermal penetration.
Unfortunately, scientists are only beginning to understand the potential biological damage caused by cosmetic chemicals, but over the years a number of different common ingredients found in everything from anti-aging products to hair dye have been linked with toxic outcomes ranging from breakouts to reproductive abnormalities to cancer. While many countries around the world have outright banned the sale of cosmetics including synthetic ingredients, the USA has one of the most relaxed oversight policies. However, while research continues to change what we know about how cosmetic chemicals affect our health and we as a society question why rates of cancer, thyroid and hormonal imbalances are skyrocketing, uninformed women continue to slather themselves with these products every day.
A Refreshing Alternative
At Afterglow, we know that there’s a better way and our philosophy is simple: In the face of so much uncertainty around which synthetic chemicals have long-term health effects the choice is clear, remove yourself from the chemical equation whenever possible. If you can find a natural cosmetic alternative that is just as good or better than the unknown quantity of its synthetic cosmetic counterpart, choose it. And remove yourself from the synthetic chemical equation.
Our natural cosmetics are completely free of paraben preservatives, irritants like bismuth oxychloride, nylon and PEG (Polyethylene Glycol), synthetic FD&C and Lake Dyes and fillers found in conventional cosmetics. Our commitment to purity infuses everything that we do. The result? Customers who buy our mineral cosmetics do so with the absolute peace of mind that they’re using the most natural ingredients, including everything from pharmaceutical grade minerals and pigments to certified organic botanicals. This not only makes them safe, but also ideal for sensitive skin, nourishing, effective, and easy to apply (and remove!).
Add in the fact that we’re kind to the planet as well as to animals with cruelty-free certifications from both PETA and Leaping Bunny, and the reasons to opt for organic grow longer.
Even better? We’re committed to transparency, meaning you know exactly what you’re getting when you purchase our products for face, eyes, and lips, along with tools like our silky-soft professional grade vegan cosmetic brushes.
At Afterglow, we know that you have more choices than ever when it comes to the beauty products you buy and use. We’re dedicated to giving you an alternative to traditional beauty brands which not only performs better while delivering long-lasting, high-quality results, but also does no harm. And that’s what we call beautiful.